A contest for a catchier name resulted in Sunbru Beer. ![]() ![]() ![]() The Fensters, who had previously worked for other breweries, anointed their first batch Arizona Brew Beer. The nation had been dry since 1920 when two brothers, Martin and Herman Fenster, hurriedly set up operations as the Arizona Brewing Company in 1933, placing their headquarters east of Downtown Phoenix at 12th and Madison streets. The local brew house – arguably the state’s first craft brewery – did not disappoint, as its flagship A-1 Pilsner eventually became Arizona’s favorite beer. For liquid refreshment, many turned to the only in-state startup, the Arizona Brewing Company in Phoenix. When Prohibition ended in 1933, thirsty Arizonans sorely needed a cold one.
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